Skills & Competencies for Retail Store Operations Manager

Retail Store Operations Manager job profile

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JOB SUMMARY for Retail Store Operations Manager

Manages retail operations within a national store or outlet.

JOB RESPONSIBILITIES for Retail Store Operations Manager

Develops the overall operational strategy of the store business. Develops and implements operational policies and procedures. Creates and implements operational strategies to drive the productivity, profitability and customer satisfaction of all stores.

Retail Store Operations Manager SALARY RANGE

BASE 50%
$113,032
TOTAL 50%
$120,674
Job Level
M02
Job Code
SM15000464
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Retail Store Operations Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Store Operations Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 hard skills or competencies (industry competencies) for Retail Store Operations Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
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Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
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Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
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Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
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Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
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2 Industry Competency – Retail Store Opening
Proficiency Level -3
Skill definition-Managing the planning, coordination, and execution of newly established stores to ensure a seamless transition to full operation.
Level 1 Behaviors
(General Familiarity)
Cites the tasks needed to meet the desired visual standards for newly established stores.
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Level 2 Behaviors
(Light Experience)
Applies visual merchandising principles to organize the store and attract customers for store launch.
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Level 3 Behaviors
(Moderate Experience)
Assists in obtaining permits and licenses required for launching and operating retail stores.
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Level 4 Behaviors
(Extensive Experience)
Determines and recommends specific and measurable retail objectives prior store launch.
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Level 5 Behaviors
(Mastery)
Champions the use of augmented retail technologies to stay ahead of competitors.
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3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Store Operations Manager

1 Job Family Competencies – Promotion
Proficiency Level -3
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
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Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
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Level 3 Behaviors
(Moderate Experience)
Helps senior management in developing promotional plans based on the product or service features.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of promotional initiatives in accordance with the key metrics.
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Level 5 Behaviors
(Mastery)
Develops effective and innovative strategies for project promotion.
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2 Job Family Competencies – Inventory Management
Proficiency Level -3
Skill definition-Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
Level 1 Behaviors
(General Familiarity)
Explains the benefits of benchmarking in inventory management.
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Level 2 Behaviors
(Light Experience)
Enters information on stocks and products flow into the inventory management software.
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Level 3 Behaviors
(Moderate Experience)
Determines and implements the appropriate inventory management techniques to be used in stock planning.
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Level 4 Behaviors
(Extensive Experience)
Facilitates training on the emerging inventory management best practices and guidelines.
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Level 5 Behaviors
(Mastery)
Develops an inventory tracking system to optimize inventory control procedures.
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3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Store Operations Manager

1 Core Competencies – Business Performance Management
Proficiency Level -3
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Explains the integral role business performance management plays in an organization.
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Level 2 Behaviors
(Light Experience)
Gathers and compiles BPM-based data about our organization for quantitative information.
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Level 3 Behaviors
(Moderate Experience)
Encourages staff to create alternative ideas or solutions after an unsuccessful initial approach.
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Level 4 Behaviors
(Extensive Experience)
Manages the dashboard displaying the business performance via reports, KPIs, and other indicators.
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Level 5 Behaviors
(Mastery)
Drives the optimization of performance reporting structures and repeatable processes.
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2 Core Competencies – Process Improvement
Proficiency Level -3
Skill definition-Analyzing and improving existing processes and workflows to minimize process errors and streamline organizational efficiency.
Level 1 Behaviors
(General Familiarity)
Documents the best practices and resources used in process improvement.
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Level 2 Behaviors
(Light Experience)
Looks for alternative ways to eliminate redundancy and uncertainties in processes.
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Level 3 Behaviors
(Moderate Experience)
Implements strategic changes to existing processes to make our business more efficient or profitable.
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Level 4 Behaviors
(Extensive Experience)
Delivers organization-wide solutions to address complex problems affecting process improvement.
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Level 5 Behaviors
(Mastery)
Champions digital solutions to remove inefficiencies and replicate best practices toward improvement.
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3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

Summary of Retail Store Operations Manager skills and competencies

There are 8 hard skills for Retail Store Operations Manager, Retail Industry, Retail Store Opening, Merchandising, etc.
2 general skills for Retail Store Operations Manager, Promotion, Inventory Management.
11 soft skills for Retail Store Operations Manager, Business Performance Management, Process Improvement, Budgeting, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Operations Manager, he or she needs to be skilled in Business Performance Management, be skilled in Process Improvement, and be proficient in Budgeting.

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